Why You Should Buy From Local Stores Online : Apne Log, Apni Market
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Wahi Purani Dukaane, Ab Naye Tareeke Se: How to Sell Online in India
Most local markets in India have at least one shop that's been open for fifteen or twenty years no big-brand marketing, no fancy signage, just a shopkeeper who remembers regular customers by name and a reputation built one satisfied buyer at a time.